The transformation of R&D into neo open innovation : a new concept in R&D endeavor triggered by Amazon
Julkaisuvuosi
2019
Tekijät
Tou, Yuji; Watanabe, Chihiro; Moriya, Kuniko; Naveed, Nasir; Vurpillat, Victor; Neittaanmäki, Pekka
Tiivistelmä
Amazon was the world's top Research and Development (R&D) firm in 2017. Its R&D investment was double that of 2015, five times that of 2012, and ten times that of 2011. Such a rapid and notable increase in R&D investment has raised the question of a new R&D definition and focus in the digital economy, which Amazon insists includes both “routine or periodic alterations” (traditionally classified as non-R&D) and “significant improvement” (classified as R&D). Using an empirical analysis of Amazon's R&D model as a system, this paper attempts to provide a convincing answer to this question. It has been identified that Amazon, which is based on R&D as a culture, has been promoting companywide experimentation to cause customers obsessed with making purchase decisions. This obsession has enabled Amazon to deploy an architecture for participation that makes the most of digital technologies by harnessing the power of users. Such user-driven innovation has accelerated a dramatic advancement of the Internet that, in turn, has accelerated the co-emergence of soft innovation resources in the marketplace. This emergence has activated a self-propagating function that has induced functionality development, leading to supra-functionality beyond an economic value that satisfies a shift in customers’ preferences. While this system depends on the assimilation capacity of soft innovation resources, Amazon has developed a high level of capacity supported by a rapid and notable increase in R&D investment. The above efforts function in a virtuous cycle leading to the transformation of “routine or periodic alterations” into “significant improvement.” These findings give rise to insightful suggestions regarding a new concept of R&D in neo open innovation in the digital economy.
Näytä enemmänOrganisaatiot ja tekijät
Julkaisutyyppi
Julkaisumuoto
Artikkeli
Emojulkaisun tyyppi
Lehti
Artikkelin tyyppi
Alkuperäisartikkeli
Yleisö
TieteellinenVertaisarvioitu
VertaisarvioituOKM:n julkaisutyyppiluokitus
A1 Alkuperäisartikkeli tieteellisessä aikakauslehdessäJulkaisukanavan tiedot
Lehti
Kustantaja
Volyymi
58
Artikkelinumero
101141
ISSN
Julkaisufoorumi
Julkaisufoorumitaso
1
Avoin saatavuus
Avoin saatavuus kustantajan palvelussa
Kyllä
Julkaisukanavan avoin saatavuus
Osittain avoin julkaisukanava
Rinnakkaistallennettu
Kyllä
Muut tiedot
Tieteenalat
Tietojenkäsittely ja informaatiotieteet; Kansantaloustiede; Liiketaloustiede
Avainsanat
[object Object],[object Object],[object Object],[object Object],[object Object]
Julkaisumaa
Yhdistynyt kuningaskunta
Kustantajan kansainvälisyys
Kansainvälinen
Kieli
englanti
Kansainvälinen yhteisjulkaisu
Kyllä
Yhteisjulkaisu yrityksen kanssa
Kyllä
DOI
10.1016/j.techsoc.2019.05.005
Julkaisu kuuluu opetus- ja kulttuuriministeriön tiedonkeruuseen
Kyllä